Build an online platform for new reading meetings

Role

Product Designer

Timeline

8 Weeks

Tool Used

Figma
Adobe Illustrator
Adobe Photoshop

Overview

Great literature demands things of us that we see the world through others' eyes, that we question our own thinking, and they stretch us to learn, grow, and empathize.

That insight made us think,
what more could we do to learn from the authors themselves?

What does it look like when we see authors as teachers that can take us deeper through their books' themes, people, and questions?

Bookclub is a platfrom make the same interest people have discussion space.

“ We will learn more
from books over
our lifetime than
from any other "

Analysis Target Market

Over the years, the book industry has remained a massive, greatly influential global consumer market. 675 million print books were sold last year in the U.S. alone, and relatively new book formats such as e-booksand audiobooks are already bringing in billions of U.S. dollars in revenue each year. With such a reliable global market, there is money to be made at many levels. Everyone from authors to publishers to booksellers is cashing in on the status of books as a staple of everyday life for people around the world, and companies like Amazon are vying to establish themselves in many different segments of the industry.

Competitive Analysis

According to the site, in time, this service earned the title, "Long Distance, Local Bookstore," offering the same personal shopping experience online as it would be in the physical store. There is a dedicated link, allowing you to read all of these reviews on their "Brilliant Books Monthly" page.

New customers can both read Owl Crate's story and view it in pictures. Moreover, they have a strong social media presence where customers can see how members discuss the book before subscribing.

Owl Crate began in November 2014 as a project aimed at encouraging people of all ages to read Young Adult fiction. The genre-specific club officially launched in February 2015 and has been growing ever since.

Brilliant Books is a family owned and operated bookstore located in Michigan. Their online presence began as a means to allow patrons the opportunity to support the store during harsh northern winters.

About Campaign

Problem

With the rapid development of modern society, the distance between people is growing, and the extensive publicity of mobile phones and other social media has posed a challenge to the spread of printed books.
Therefore, I hope that there will be a platform for people to have the opportunity to communicate, especially the paper book as a traditional carrier, so that different people have the opportunity to find like-minded friends.

The solution


Hopefully, through a series of activities, people will get back to reading and use reading as a key word. There is no time and place limit to communicate with different people. Blook can be used as a platform to communicate and increase people's interest.

The Branding Guidelines

# BLOOK = LOOK + BOOK

There are three variations of the official logo,including an icon, a horizontal logo, and a vertical logo.

Logo Design


The inspiration of the logo is divided into two parts, the bottom part is derived from the book expansion shape.


The top part of the two circles are the same two letter O shape evolution in the brand Booklook.

And the final combination is abstract as the face of mouth and eyes, which is intended to show that reading needs to see and read.



Booklook also can use Blook, same means in the logo and emphasize the importance of book.


Clear Space

The logomark adequate clear space on all sides.
The clear space is based on the letter O.

Colors

Typography

Secondary Elements

Secondary elements are design that support brand logo mark and word mark as part of brand identity.

Geometric Pattern

Book Line

Branding Collateral

Ad Posters


Through the relationship between three different groups of characters, it is shown that reading can be

Shared anytime and anywhere, with no limit and happiness can be obtained through reading.

Through this activity, I hope you can open the paper books again.

Site Map/Initial Structure

Information Architecture for the website of Booklook including sitemap,persona and user test flow.

Persona 1

TaylorMoore

Taylot Moore
Age 23
Occupation:CollegeStudent
Status:Single
Location New York, NY
Hobby:Reading/Watching

TASK

Taylor use BOOKLOOK find book and find the people who same with her love the same book.

Story

Taylor likes to make friends and go to the bookstore whenever she has time. However, due to the epidemic, the bookstore is not open during this period. She chose to go to the online bookstore, but because there was no one to communicate with, she thought this method was not very good, so she went to book Look for friends who could read and communicate with her

Persona 2

Alma Shen




Alma
Age 40
OccupationBlogger
Status Single
Location San Francisco, CA

TASK

Alma use BOOKLOOK Upload her blog and find readers who share her passion for animals to communicate online.

Story

She loves to read animal book anywhere. She is passionate about life. She likes to be a animal bloger, share things by using technical tools and talk her experience with her blogger to somewhere is meaningful for her.

Clickable Prototype

https://xd.adobe.com/view/5d3e5d60-4aca-468d-61ac-eeaa6e36a1a9-2b0f/

Tablesite Page


This prototype made an iPad app or table website and just use on it.

I don't think people can read and share books with high quality on mobile device, because of the special nature of books, finally, I made a tablet design.

In addition, I hope that mobile phones and pads site can be differentiated in some apps and when user use them.
Also, as to give full play to the biggest advantages of tablets site.

All Project